Country Manager – Southern Europe Full Time

Fever-Tree Ltd

Fever-Tree is hiring for a Country Manager (Southern Europe) as part of our EMEA Commercial Team!

About Us:

We start with the idea that, if of your drink is the mixer, then you should use the best . Fever-Tree is the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to almost 80 countries worldwide. Based in the UK, the brand was launched in 2005 by Charles Rolls and Tim Warrillow to provide high-quality, natural mixers which could accompany the growing demand for premium spirits.

We are continuing to develop and innovate, launching new products in exciting categories such as adult soft drinks and cocktail mixers. As such, the environment at Fever-Tree is fast-paced and requires initiative and proactivity to succeed. We’re looking for people to help define how Fever-Tree evolves as a brand as we continue to grow and innovate within the mixer category. The next few years will be an incredibly exciting time to join the business!

Role Overview:

The environment at Fever-Tree is fast-paced and requires initiative and proactivity to succeed. As a result, the successful candidate will be part of a dynamic and ambitious European team that is defining Fever-Tree evolution as the brand continues to grow and dominate the premium mixer category. Europe is a strong growth Region for the company, with a wide variety of different market maturities, varied mixing behaviours, different consumer nuances and commercial landscapes. Success in this role requires market understanding and strong ability to influence local strategies in a context of international complexity.

This role will be responsible for the Fever-Tree topline growth, P&L contribution and brand development. As such, the successful candidate will lead and facilitate interactions between Fever-Tree & the local distributors for the creation of plans & day-to-day work. The location of this role is open to the UK or any market of responsibility outlined below. Please note this role has an e xpected traveling time of up to 30% .

Markets of responsibility :

Slovenia, Croatia, Serbia, Greece, Bulgaria, Romania, Turkey, Cyprus, Malta

Reporting to:

Area Director (Southern Europe)

Key Responsibilities:

Local Strategy and plans

• Build the 3-year plan by market with distribution partners
• Guide channel strategy, pricing and distribution
• Define portfolio and innovation strategy based on market trends and potentials
• Identify resources to implement future plans (internal and external)
• Lead the annual budgeting and financial cycle

Sales (multi-channel Retail and On Trade):

• Build impactful sales & category management stories (including Nielsen analysis)
• Drive distributors RTM strategies and keep control of the value chain
• Train distributors’ sales teams and do field visits to monitor local brand development
• Be involved (on demand) in key/top account meetings
• Directly manage negotiations and relationship with Duty free and Ferry Lines

Marketing & Communications:

• Own the Advertising & Promotional budgets: plan investments and monitor ROI
• Build consistent yearly marketing plans along with local Brand Managers (normally BM dedicated to Fever-Tree within Distributors organisations)
• Guide the strategy for ATL activities and support impactful partnerships with Spirit brands
• Be involved in the activities of the Fever-Tree international marketing community: cross country initiatives, sharing of best practices, and learnings,

Operations (working with the Finance/Demand team) :

• Supervise the demand planning process ensuring right stock coverage/ product availability
• Supervise the orders collection process and facilitate resolution of supply issues/bottlenecks

Reporting & Analysis (in collaboration with the Finance & Strategy team) :

• Monthly Performance tracking and reporting (distributor sales, channels performance, )
• Risks and opportunities identification/ management
• Quarterly tracking of retail & On trade performance (Nielsen and other sources)
• Tracking of brand equity (Consumer research)
• Sharing of best practice with head office and international team

Relationships: Who you will be closely working with?

• Fever-Tree SEU Director
• Fever-Tree EMEA Head of Strategy (Manager)
• Fever-Tree European team supports: Strategy, Finance, Global Marketing, Supply
• Distributor (day to day basis)
• Local Agencies: PR, Marketing and Digital
• Key Accounts (o n demand)

Experience Required:

• 6-8 years of working experience
• Strong Sales background (international exposure and retail & ontrade channels experience preferred)
• Distributors management and distributors RTM understanding
• Good understanding of brand building / marketing and trade marketing activities
• Familiarity with food and beverage industry (Soft Drinks or Spirits preferably)
• Knowledge of (or provenance from) one of the markets is a plus

Skills Required:

• Confident “Generalist” with strong commercial nous, brand sensibility & open-mindedness
• International mindset and clear ability to passionately represent Fever-Tree
• High Energy levels with strong ability to sensibly prioritize, deliver to deadline with ‘can-do’ attitude
• Strong written and oral communication
• Observative, pragmatic, with bags of common sense

Why Fever-Tree?

• Recognised by The Department of Business and Trade as a leading British exporter, we continue to grow our market share year on year across the globe
• Awarded ‘Very Good’ to work for by Best Companies UK
• We will always endeavour to support our people to achieve their best through training, development and outstanding career progression
• As a supporter of ethical causes, from malaria prevention to local environmental initiatives, we continue to be a responsible player in the world of doing good, whether that’s through carefully curated supply chains or helping our team give back to the communities and causes that matter to them.
• We offer a generous benefits package, product discounts and hobby clubs as well as a sociable yet fast-paced working environment
• Modern, open plan London office featuring our very own Fever-Tree bar
• And more!

Fever-Tree is an equal opportunity employer that does not tolerate discrimination or harassment based on race, colour, sex, religion, sexual orientation, national origin, disability, pregnancy, or any other protected characteristic. We strive to create an inclusive work environment and welcome individuals of all backgrounds and experiences to apply.

To apply, visit our careers page today!