Digital Marketing Executive Full Time

Charles Taylor

About Charles Taylor

Charles Taylor is a leading global provider of professional services and SaaS technology solutions to the insurance industry. We are a profitable, growing organisation that is highly regarded in the insurance industry, employing some of the industry’s ‘best in class’ professionals and technical experts. Our services and solutions support every stage of the insurance lifecycle and every aspect of the insurance operating model, across all major commercial insurance lines as well as technical areas of personal insurance. We serve a diversified blue-chip international customer base that includes national and international insurance companies, mutuals, captives, MGAs, Lloyd’s syndicates and reinsurers, along with brokers, distributors and corporate insureds.

Charles Taylor is PE-backed, following a majority investment by Lovell Minnick Partners in January 2020, and has strong ambitions for organic and acquisition-led growth.

Our delivery of high quality, tailored services and solutions to our clients is backed by our core values of Integrity, Collaboration, Agility, Care and Accountability. We look for employees who exemplify these values to join us and help drive our growth.

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Overall purpose of the job

We are looking for a talented and enthusiastic marketing executive to join our team. Working alongside the wider marketing team, they will support and assist the delivery of integrated marketing campaigns and activity to further Charles Taylor’s strong ambitions for growth.

The job holder will play an important role in supporting the Charles Taylor InsureTech marketing manager, working closely with our digital group manager. The responsibilities fall in all areas of supporting marketing campaign execution both online and offline covering various tactics of the marketing mix.

This hands-on role will focus on to delivering projects, support lead generation and drive campaigns by creating relevant content via digital platforms.

The individual will utilise social media tools, create direct mail campaigns and support creating visibility at events.

Key Accountabilities

• Digital campaigns: prepare, drive promotion, and measure digital campaigns. Provide metrics on email campaign success and impact on social.

• Website support: Daily maintenance and monitoring of website including updates, blogs and product. Ensure Company website is update to date. Support implementing SEO, updating website materials and news.

• Media Expertise: Support in paid and non-paid media platforms such as, LinkedIn Ads, Google Ads, Analytics, and Search Console to orchestrate campaigns, accompanied by reporting.

• Exhibition and Events: Support co-ordinating and attend number of key trade shows and help set up marketing collateral at events while focusing on lead generation tactics.

• Support: calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership, proofreading and editorial activities.

You will work collaboratively across the business, good communication and influencing skills are essential.

You will be part of team to support and drive our digital and offline marketing approach and digital delivery across multiple markets, and regions around the world, working closely with feedback from key stakeholders across the business.

Values

The Job Holder is expected to act as a role model for the Charles Taylor Values:

INTEGRITY: We do the right thing

CARE: We are compassionate and human

COLLABORATION: We are one

ACCOUNTABILITY: We take ownership

AGILITY: We learn, evolve, and adapt.

Ad hoc duties

As requested by your Line Manager, Head of and Chief Commercial Officer, the Job Holder will perform reasonable ad hoc duties within the Job Holder’s capabilities.

Person specification

• Strong creative content skills for all digital channels
• Higher education/Degree or equivalent qualification/experience
• Experience of understanding customer needs/behaviours and how to optimise online customer experience
• Experience of B2B digital campaigns, website management and digital content development
• Strong written and verbal communications and presentation skills
• Personable and approachable with an ability to influence and change mindsets at all levels of the business
• A team player with a positive attitude who is committed, collaborative and adaptable, with a passion for excellence.

Desirable Skills

• Higher professional qualification or working towards, preferred Digital Marketing qualification
• Experience of developing and executing digital campaign to key clients and prospect
• An understanding of how to link measurement of activity with KPIs to grow clients
• Experience using Website CMS – Django, Indesign, Adobe Creative Cloud, LinkedIn campaign manager, LinkedIn Sales Nav, Hootsuite, Dotmailer, Google Analytics and Hubspot.

Equal opportunity employer

At Charles Taylor, we are proud to be an Inclusive Employer. We provide an environment of mutual respect with zero tolerance to discrimination of any kind regardless of age, disability, gender identity, marital/ family status, race, religion, sex or sexual orientation.

Our external partnerships and the dedicated work we do in promoting a transparent and fair recruitment and selection process all contribute to the successful, inclusive and diverse culture and environment which we are proud to be a part of at Charles Taylor.