Director, Marketing Strategy Full Time

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Director, Marketing Strategy page is loaded Director, Marketing Strategy Apply remote type Remote Job: Hybrid locations GBR-London-5 Canada Square time type Full time posted on Posted Yesterday job requisition id JREQ174433

We are looking for Director, Marketing Strategy to set the strategic approach, planning and activation strategy for Thomson Reuters demand generation within the Corporates Europe business. This individual will focus on understanding the unique customer needs in this segment, crafting the right channel strategy and campaign development plans, and ultimately drive marketing attributed pipeline, sales, revenue and growth.

We are seeking an innovative trailblazer with masterful storytelling skills and the ability to simplify complex businesses and portfolios for customer-led growth. This is a cross functional role, working across segments and functions and requires a leader with strong bias for action, independent drive and strong analytical background and communication skills.

Would you like to join an organization that is consistently recognized as a ‘Top Employer to Work For’ across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism?

About the Role:

Reporting to the Vice President of Demand Generation, the ideal candidate will play a pivotal role in growing and scaling our European tax, trade and legal B2B business. This position requires a track record of proven results in Demand Generation/Segment marketing, creating impactful programming, cross-functional collaboration and delivering measurable business outcomes. The Director of Marketing Strategy will:

• Own relationship with the Europe General Manager and their sales leadership team; serve as primary demand generation contact and translate Sales targets and objectives into impactful marketing strategies and plans.
• Support strategic vision and roadmap to accelerate brand and product awareness, increase marketing created pipeline and drive new sales.
• Direct acquisition, co-sell, re-sell and referral marketing efforts in conjunction with Sales, Content, Product Marketing and Commercial Excellence teams; shape strategy, messaging, and content for campaigns.
• Build and maintain relationships with key partners and collaborators; work with Sales and other marketing functions to understand shared goals, create marketing campaigns and attend planning calls regularly to ensure flawless execution of programs.
• Accelerate sales and demand generation through various marketing activities (tradeshows, webcasts, social media, etc.), providing thought-leadership and expertise as needed,
• Establish regular tracking and reporting mechanisms including standardized reports, clear attribution rules and measurement of result in collaboration with Marketing Analytics and Operations.
• Accountable for Marketing Key Performance Indicators (KPIs), ensuring the achievement of annual marketing pipeline targets and marketing-attributed sales targets.

About You:

• Minimum of 8-10 years of relevant experience in demand generation roles or other relevant marketing roles
• Ability to think strategically and analytically about business opportunities with strategic partners
• Proven success in managing campaign objectives that achieved pipeline and revenue growth, including budget management
• Track record of data and results-driven marketing
• Excellent at collaboration and communication in a matrixed environment

Skills and Competencies:

• Excellent relationship and influence management skills with both internal and external executives, stakeholders and strategic partners
• Experience working and collaborating with cross-functional teams and in navigating a complex, global organization
• Strong understanding of current industry trends
• Effective communication and presentation skills
• Strong analytical skills including deep understanding of pipeline and campaign effectiveness metrics

What’s in It For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Nine employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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