Enterprise Retail Software Sales Lead UK and Nordics GTM Full Time

Hertford, Hertfordshire
Applause IT Recruitment Ltd

Enterprise Retail Software Sales – GTM Sales Lead (UK and Nordics)

Hertfordshire. Hybrid Working. Commutable from Harlow, Letchworth, Stevenage, Welwyn Garden City, St Albans, Potter Bar. + Attractive International travel.

Highly Competitive + Commission + Bonus + Bens

Applause IT are on the hunt for an experienced Enterprise Sales GTM BDM for this leading Retail and Ecommerce SaaS vendor. The position is ideal for a bright, confident, and ambitious individual eager to work in a skilled sales team. The focus is on driving business with retailers in the UK, Europe, and Nordics with $500M+ turnover.

The role demands a highly driven salesperson with a technical edge, capable of articulating complex software solutions to prospects and partners. The successful candidate will contribute to the company’s global expansion and work directly with customer selection teams, requiring both short and long-haul international travel.

Extensive training will be provided on the company’s software and markets. The role encompasses the full sales cycle, from lead generation to engagement, presentations, and product demonstrations.

Key Responsibilities

• Assist in managing complex sales campaigns.
• Strategise and lead in-market activities to generate new business opportunities.
• Collaborate with the marketing team to execute targeted campaigns, PR initiatives, and events. You will have your own Marketing campaign manager to post content and automate lead generation.
• Build and maintain relationships with retailers, partners, and customers in the market.
• Work closely with the Head of Sales to refine sales materials, presentations, and overall market strategy.

Skills & Competencies Required

• Proven experience in enterprise software sales, including winning business and bid management (Circa 10 years +).
• Entrepreneurial mindset with the resourcefulness to expand market presence.
• Strong lead generation and market-building skills.
• Technically savvy, with the ability to navigate digital sales landscapes.
• Experience in eCommerce and Retail technology is essential.
• Professional, presentable, and confident when engaging with decision-makers.
• Excellent computer skills, meticulous attention to detail, and a well-organised approach.
• Outstanding verbal and written communication skills, with an outgoing personality.

Please send your CV to find out more about this exciting international opportunity.