Marketing Manager Full Time

City, Edinburgh
SEA FISH INDUSTRY AUTHORITY
Two positions available: Marketing Manager and Website Manager in our Communications team. If interested, we look forward to hearing from you!

Marketing Manager

We’re looking for a dynamic Marketing Manager to shape and enhance our Seafish brand and deliver engaging and innovative B2B marketing campaigns.

Quick overview:

• Job status: This is a permanent, full-time role in our Communications team reporting to the Head of Channels. Location: You can work remotely or from one of our offices (in Edinburgh or Grimsby), some travel will be required. Salary: The starting salary for this post is £36,918 per annum.

The main dimensions of the role are:

• The purpose of this role is to lead on the management and evolution of the Seafish brand to maximise stakeholder engagement opportunities, so you’ll be at the forefront of defining and delivering our brand strategy. You’ll also support and enhance the reputation of Seafish with our stakeholders through effective planning, delivery and evaluation of innovative and engaging marketing campaigns.
• Owning the development and evolution of the Seafish brand and ensuring it is applied consistently across all channels (digital and non-digital).
• Planning and executing B2B marketing campaigns to promote the reputation of Seafish and the work that we do for our seafood industry stakeholders. Managing direct reports, spending against brand budget and relationships with creative agencies or partners.

Knowledge and skills

• A degree or professional qualification from an accredited body in Marketing (or similar transferable discipline) OR significant relevant and worked experience in a similar scaled role.
• A strong and demonstrable record in working as a positive and highly effective contributor to a Marketing team (recommended 3 or 4 years).
• Proven experience in delivering integrated B2C or B2B marketing campaigns and in-depth working knowledge of leading project and campaign management activity.
• Knowledge of measurement techniques and proving return on investment (ROI) in both digital and traditional marketing.
• Demonstrable experience of working within a robust reporting system, either in-house or with an agency, to ensure transparency and value for money.
• Strong presentation skills, with the ability to speak plainly, clearly and influentially and write to a high standard in English.
• Proven ability to handle marketing budgets to a high level of accuracy.
• Ability to successfully juggle several high-profile activities and display strong risk management and understanding skills.
• Ability to build and maintain positive working relationships, confident working with colleagues at all levels, including senior managers and Executive, and able to effectively manage relationships with external partners.
• Experience in people management, ability to effectively support, motivate and develop direct reports.
• Experience using Microsoft Office and Teams/SharePoint.

Website Manager

We’re also seeking a tech-savvy Website Manager to take the reins on our main digital channel and create a seamless online experience for our stakeholders.

• Job status: This is a permanent, full-time role in our Communications team reporting to the Head of Channels. Location: You can work remotely or from one of our offices (in Edinburgh or Grimsby), some travel will be required. Salary: The starting salary for this post is £36,918 per annum.

The main dimensions of the role are:

• The purpose of this role is to develop, enhance and evolve the Seafish website, ensuring it is managed and maintained effectively and used creatively and innovatively to maximise engagement with our stakeholders.
• You’ll be our analytics guru, leveraging data and insight to inform website strategy and optimise user experience.
• Managing performance of the Seafish website, our primary digital communication channel. Delivery of website strategy and development, using data and insight (from analytics and testing) to inform decision making and make recommendations for improvements.
• Line management of Web Officer, management of the website budget and management of relationships with core agency partners.

Knowledge and skills

• A degree in a relevant subject OR significant relevant and worked experience in a similar scaled role (recommend 4+ years).
• Proven experience of managing large multi-functional websites with large media/document libraries, skilled in using content management systems and significant experience working on website development projects.
• Experience of implementing best practice in website accessibility standards and understanding of requirements for sites belonging to Government or public bodies.
• Excellent understanding of website analytics and experience working with analytical software and tools (including Google Analytics 4) to evaluate site and content performance and ability to set up and track campaigns.
• Audience focused mindset, ability to champion user experience and provide insight to understand website user behaviour so we can effectively target content to core audiences and measure performance against calls to action.
• High level understanding of search engine optimisation (SEO) and using digital marketing to convert traffic.
• Ability to successfully juggle several high-profile activities and display strong risk management and understanding skills.
• Skilled communicator, able to produce engaging presentations and reports and secure buy in from key stakeholders.
• Ability to build and maintain positive working relationships, confident working with colleagues at all levels, including senior managers and Executive, and able to effectively manage relationships with external partners.
• Experience in people management, ability to effectively support, motivate and develop direct reports.
• Experience using Microsoft Office and Teams/SharePoint.

Life in the Communications team at Seafish

Seafish is here to give the UK seafood sector the support it needs to thrive. Our work makes a huge difference. We collaborate with a wide range of partners – from seafood businesses and trade bodies to government, regulators and environmental organisations – and we engage in everything from research to campaigns, insight and training.

About the Communications team

In the Communications team it’s our job to promote the work we do at Seafish to the right people, in the right way at the right time. We’re an energetic team responsible for delivering a packed programme of multi-channel activity to our internal and external audiences. We support a huge industry that’s changing all the time. There are challenges to manage but there are also plenty of positive stories to tell.

Our Communications team has two functions: a PR and Comms function focused on content creation and calendar management for internal and external comms, and a Channels and Marketing function focused on platform management, data/insight and brand. This role is in our Channels function but we all work together closely, sharing our knowledge and expertise as one team.

Where and how we work

A few of the Communications team work remotely and others work a hybrid pattern, both remotely and from our Edinburgh office. We all come together for quarterly face to face team catch up sessions throughout the year. Additional travel is required for annual staff conferences, meetings and training or events.

At Seafish we have a trust and performance culture which focuses on performance not presence. Performance driven results means having autonomy and accountability in equal parts, so you can work in the way that’s most effective for you, as long as you deliver your work to the expected standards. You’ll have a personal development plan which clearly outlines the objectives and competencies for your role and learning and development goals. You’ll have regular catch ups with your line manager, along with mid-year and end of year reviews to discuss your work and performance.

Salary and Benefits

All roles within Seafish are graded and have defined salary bands. Both the Marketing Manager and the Website Manager are grade 5 posts and the salary range is £36,918 per annum. A new member’s appointment on the pay band is dependent on the experience they bring to the role when they start.

Additional benefits include:

• 25 days annual leave plus Bank Holidays and Christmas office closure. Optional 5 days per year paid volunteering leave for an activity of your choice.
• Trust and Performance working environment – you get your work done to the expected standard in a way that suits you.
• A generous employer pension scheme – Seafish will double your contribution, up to a maximum employer contribution of 10%.
• A range of health and wellbeing benefits including the Cycle to Work scheme, Tech Scheme, private medical insurance, gym discounts and free eye tests.
• Our unlimited employee assistance scheme is a support service available 24/7 – it offers confidential, impartial advice on anything you need such as work, family, finance support or anything else personal to you.
• We have a professional development culture with plenty of learning opportunities.
• We have a high performing culture and reward those that do well each year. . click apply for full job details