Product Marketing Manager, The London Book Fair / RX Global The London Book Fair / RX Global Full Time

Bookmachine

Can you use a data-driven approach to drive growth? Would you like to take ownership of our marketing strategy?

About the Team

The London Book Fair (LBF) has been running for over 50 years and over that time it has become an essential part of the international book trade calendar. It is now regarded as the pre-eminent Spring event of the publishing year. Exhibitors and visitors return year-on-year to develop relationships, gain insights, and set the tone for the year ahead.

About the Role

As a Product Marketing Manager, you will be instrumental in driving growth and market penetration for London Book Fair. This role entails crafting comprehensive marketing plans based on the EVP (Event Value Plan) and broader marketing strategies. This role offers a fantastic opportunity to shape the future of our show and play a vital part in achieving our marketing objectives.

Responsibilities

1. Developing and executing a marketing plan for London Book Fair, aligning with the EVP and Portfolio marketing strategy.
2. Establishing market size, penetration, and identifying growth opportunities across the publishing industry and other creative content-based industries.
3. Proposing and implementing audience growth strategies.
4. Managing relationships with associations, analysts, influencers, media, and industry bodies.
5. Leading onsite at London Book Fair and representing our brand at external market/industry-specific events.
6. Collaborating on the creation of campaign activation plans, including defined outcomes, with the Marketing Content & Community Executive and the events PR agency.

Requirements

1. Have a Bachelor’s degree in Marketing, related field, or equivalent experience
2. Have exceptional understanding of marketing principles and audience growth strategies
3. Be proficient in establishing market size and identifying growth opportunities.
4. Be skilled in relationship management with external stakeholders.
5. Demonstrate solid experience in sales alignment and account-based marketing.
6. Have exceptional communication and analytical skills.
7. Demonstrate ability to represent the brand effectively in various forums.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work