Senior Social Media Manager Full Time

GWI group

Location: London Department: Marketing Employment type: Permanent, full-time

We’re looking for a senior social media manager to join us here at GWI. Not just any social media expert though. Someone ambitious and genuine, who works best in the midst of a collaborative and forward-thinking team. That’s because as a GWIer you’ll be immersed in the fast-moving world of data tech. We think big to make an impact, we’re not afraid to ask why, and we always show respect. Those values are what got us where we are today, and they’re a big part of what we’re looking for in you.

About the job

GWI has a treasure trove of data, insights, and expertise to share with the outside world. Our social media channels are a key way in which we do this. Working as part of our content and communications team, social media is a key part of how we drive brand awareness, share cool and useful insights, engage with partners, recruit more talented GWIers, and so much more.

What you’ll be doing

• You’ll craft strategies for all our social media channels that align with our overall marketing strategy and goals
• You’ll lead projects alongside PR and comms, senior designers, copywriters, marketing managers, and data analysts across our global offices
• You’ll collaborate with our data analyst to make sure we deliver engaging insights that differentiate us from our competitors
• You’ll prepare and manage the quarterly and annual budget for all organic social media activations
• You’ll act as a brand guardian to make sure we sound and look consistent through everything we do on social media
• You’ll build and manage relationships with customers, partners, key influencers and industry experts to build brand awareness
• You’ll make our employees brand ambassadors – Conduct social training, creating custom content for employees and senior management to assist and inspire them to be more active and confident on social media
• You’ll work closely with our people team to build our employer branding and create content to help nurture our talent
• You’ll analyze and monitor competitors to make sure our content differentiates and stands out from anything else out there
• You’ll capture and share best practices for social media creative and content approaches based on performance analysis

About you

First things first, as a disruptor in the global market research industry, we haven’t come this far without an entrepreneurial spirit and a get-up-and-go attitude. So if you think we’ll see that in you, then you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.

Technical

• A deep understanding of the latest trends, technologies and developments in social media
• Experience planning and leading community initiatives that drive solid results
• Aspects of social media buying, audience targeting, and reporting
• Highly experienced in driving brand awareness and engagement through social media
• Previous experience running multiple campaigns simultaneously

Competencies

• A strong track record of influencing and collaborating with a variety of stakeholders
• Management and leadership skills – you will be managing an exec to help drive all social media activities.
• A strong communicator and collaborator
• Highly analytical with a creative mindset
• Attention to detail, critical thinker and problem-solver

Our benefits

Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks, rewards and office benefits.

• Competitive salary and discretionary bonus
• 25 days annual leave (prorated)
• Flexitime and a great work-life balance
• Allocated shares according to GWI’s share scheme
• LinkedIn Learning and ongoing Learning and Development opportunities
• A range of discounts and freebies
• Commit a working day to charity each year
• Early finishes on a Friday
• Regular social activities, including free online yoga and team outings

Who we are

GWI was founded with the knowledge that understanding your audience is really important for business. When you know who you’re speaking to and why, you can create content and campaigns that stand out to the people that matter.

Through our global online survey, we gather data on the behaviour and perceptions of consumers across the world. This provides businesses with deep, actionable insights on their audience, revealed from data they trust.

It’s been going well, too. Since launching in 2009, we’ve become one of the UK’s fastest growing target audience companies. We’re not about to stop growing any time soon. As a business, we’re on a mission to re-engineer data-driven marketing, and we’re on the lookout for talented people to join us.

Diversity & Inclusion

Imagine if our data came from just one kind of person. We’d get a very nuanced view of the world. And we definitely wouldn’t have got off the ground as a business.

We’re so lucky to live in a society where differences are celebrated – so we’d expect nothing else from our teams. In fact, the GWI office is as diverse as our global data, it’s really important to us that it stays that way. That means whatever your race, religion, sexual orientation or gender, this is a place to feel at home, express yourself freely and make your mark.

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