SEO Lead Generation Marketing Specialist Full Time

Centric Software

Centric Software is looking for SEO Lead Generation Marketing Specialist in EMEA!

Want to join a world leader in the software industry for Consumer goods, evolving with the most famous fashion, retail and Food & Bev brands worldwide? This job is for you! Look at the full job description now!

As an SEO Lead Generation Marketing Specialist you will be responsible for generating leads through Localized web site. This position reports to the Operations Manager, EMEA.

In this role, you will collaborate with local field marketing managers and our digital web team to generate more leads from organic referencing and SEA. A successful candidate will be great team player, understand how to support the markets to drive more leads and possess experience with SEO optimization and SEA Campaigns. Experience managing contractors and freelancers is a plus.

About us:

The business is growing rapidly and we need help. We are dynamic in spirit. We have a terrific product, a very motivated team and love the hard work we do. This is a great opportunity to learn, grow and spread your wings in the heart of a small team of an expanding company. We think in terms of time zones, not geographic lines and are totally plugged-in and cable free. Headquarters are in the Silicon Valley with teams spread throughout the world, close to the customers we serve.

Main Responsibilities:

Working with our Web team, you will be the local expert to identify the main drivers for Centric Software to get found in our different local markets for our different vertical and solutions.

SEO

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization with tools such as SEMrush, Bombora, GA4
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Work with editorial and marketing teams to drive SEO in content creation
• Recommend changes to website UX, content, linking and other factors to improve SEO positions for target keywords in the local markets.

SEA:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Requirements:

• 3 to 5 years + experience in B2B SEM marketing.
• Languages: French, Italian or German native. Must be fluent in English.
• Experience in the enterprise software/SAAS industry
• Excellent proofing skills.
• Thorough and get go attitude
• Strong project management skills and excellent at making projects move forward
• Self-motivated, well-organized, detailed-oriented, problem solver able to manage multiple projects and meet assigned deadlines and targets – all this in a fast-paced environment.
• Autonomous with an understanding of responsibility and accountability.
• Good interpersonal communication and collaboration skills (ability to negotiate).
• Bachelor’s degree or equivalent

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.