Sponsorship Sales Success Director London Hybrid Remote Full Time

TM Forum Ltd

Sponsorship Sales Success Manager

Hybrid London

Job Summary:

We are seeking an experienced and dynamic Sponsorship Sales Success Director to join our events company. This pivotal role is responsible for driving sales success, optimizing internal processes, and leading a team of Sales Success Managers. The ideal candidate will have a proven track record in sponsorship sales success, exceptional leadership skills, and a passion for achieving and surpassing expectations.

Key Responsibilities:

Sales Success and Strategy:

• Cultivate and maintain strong relationships with key sponsors, understanding their needs and ensuring high levels of satisfaction.
• Act as the primary point of contact for high-value sponsors, ensuring exceptional service and support.
• Resolve any sponsor-related issues or conflicts promptly and effectively.
• Organize and lead regular sponsor meetings, updates, and reviews.
• Responsible for accurate proofing of all logos that are used onsite and digitally
• Create and regularly maintain online exhibitor portal(s)
• Collection and management of marketing collateral, virtual booth graphics and demo videos from exhibitor and sponsors
• Responsible for the upload and tracking of all sponsor and partner deliverables
• On-site management to ensure that all arrangements / orders are completed and of high quality
• Approve all booth stand plans adhering to venue Health & Safety guidelines and make recommendations to exhibitors for optimal booth design in allotted area
• Production of post-event reports and ownership of completing said reports with the team, for each exhibitor and sponsor in a timely manner

Team Leadership and Management:

• Lead, mentor, and motivate a team of Sales Success Managers to achieve individual and team sales goals.
• Conduct regular performance reviews, providing constructive feedback and professional development opportunities.
• Foster a collaborative and high-performance culture.

Optimization of Processes and Tools:

• Evaluate and refine internal sales processes to enhance efficiency and effectiveness.
• Implement and optimize CRM and sales tools to streamline operations and improve data management.
• Develop and enforce best practices for sponsorship sales deliverables, ensuring consistent and scalable methodologies.

Reporting and Analytics:

• Analyze data to identify trends, opportunities, and areas for improvement.
• Use insights gained from data analysis to refine strategies and drive continuous improvement.

Cross-Functional Collaboration:

• Work closely with marketing, events, sales and product development teams to create compelling deliverable journey for sponsors.
• Partner with event management to ensure seamless execution of sponsored activities and events.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 7 years of experience in sponsorship sales, preferably within the events industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficiency in CRM software and sales tools.
• Analytical mindset with the ability to interpret data and trends.
• Ability to thrive in a fast-paced, dynamic environment.