Sr. Brand Marketing Manager, Amazon Global Selling Taiwan Full Time

Amazon
Sr. Brand Marketing Manager, Amazon Global Selling Taiwan

Amazon Global Selling has been helping Taiwan businesses increase sales and reach new customers around the world. Our mission is to educate sellers on how to become successful on Amazon, helping them understand the potential benefits of reaching a global customer base. We seek a highly motivated, customer-focused, creative, data-driven, and action-oriented professional to join our marketing team to drive awareness of Amazon Global Selling Taiwan for prospects and sellers.

We are hiring a strategic Brand Marketing Manager who will develop the Amazon Global Selling brand strategy to drive awareness, consideration, and activation in the exporting e-commerce industry. This is a unique opportunity to play a key role in an exciting growing business. In this role, you will leverage market research and seller insights to guide brand positioning and messaging development. You will spearhead and implement impactful branding campaigns across external and owned media channels to reinforce brand thought-leadership among the seller community. You will engage and influence cross-functional and multi-tier stakeholders, including business teams, Public Relations, Legal, Finance, and the Marketplaces team, to build and grow a strong brand that our sellers trust and cherish. The ideal candidate is expected to be a forward-thinking marketer with a proven record of building and developing strong brands in Taiwan.

Key job responsibilities:

1. Brand Marketing Strategy: Develop and execute marketing strategies tailored for TWGS, aligning with overall business objectives and market trends, and creating sales leads for the TWGS sales team.
2. Market and Seller Research: Conduct comprehensive market research to identify consumer trends, competitor analysis, and opportunities for growth within TW economies.
3. Campaign and Event Management: Plan, coordinate, and execute marketing campaigns across various channels, including digital marketing, advertising, events, and public relations, to effectively reach target audiences, aligned with corporate marketing strategy.
4. Stakeholder Engagement: Collaborate with internal stakeholders, such as sales teams, product managers, and regional managers, to align marketing efforts with business goals and ensure effective communication.
5. Partnership Development: Identify and establish strategic partnerships with channels, key accounts, industry associations, and media outlets to enhance brand visibility and market reach.
6. Budgeting and Reporting: Manage marketing budgets, track expenses, and prepare regular reports on campaign performance, ROI, and other key marketing metrics.

A day in the life: You will work closely with the Global Selling new seller recruitment team, business operation team, and third-party partners in Taiwan and Amazon Global Selling Asia. To be successful in this role, you will need to be an innovator, communicator, influencer, and problem solver. You will need to be highly analytical, think and act fast, and be adept at finding comprehensive solutions to complex problems.

About the team: Amazon Global Selling’s vision is to transform global e-commerce by bringing selection from around the world to customers anywhere, enabling worldwide selection with high quality and competitive pricing. We build solutions to educate and help third-party sellers sell globally.

Minimum Qualifications:

• 9+ years of professional non-internship marketing experience
• Experience in marketing or marketing research
• Experience communicating results to senior leadership
• Experience communicating results to stakeholders
• Experience developing and executing campaigns across a multitude of time zones and languages
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience building, executing, and scaling cross-functional marketing programs
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint