Supporter Engagement Manager Full Time

Michael Page (UK)

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London Temporary £45,000 – £50,000 per year

• Join well reknown healthcare charity brand in Central London
• Lead legacy and appeals marketing strategy

About Our Client

Large Cancer research charity based in Central London

Business going through large scale growth.

Job Description

Responsible for the day to day management of the Legacy Marketing and Appeals budgets of c. £900k and
contribute to regular reforecasts and annual budget planning.
Work with the Head of Supporter Engagement in devising and then implementing strategies to maximise
legacy income, and play an active role in the annual planning processes against an overall legacy income
target of c. £3.million
To develop and deliver multi-channel fundraising campaigns to recruit, retain and develop cash, regular and
legacy supporters for, and maximising supporter experiences with the organisation.
Lead on, develop and deliver the legacy marketing activity to actively promote legacy giving to existing
donors and to the wider public via our Will For Free programme.
Lead on, develop and deliver an annual programme of appeals and campaigns that uses email marketing,
direct mail and telemarketing, to recruit new donors and regular givers and to encourage repeat giving
against an income target of c. £700k.
Work in close collaboration with the Digital Marketing Manager and the Communications team to help
translate offline appeals into digital marketing campaigns which cover the full marketing media mix.
Work with the Head of Supporter Engagement to implement donor development and stewardship
programmes that encourage long term support, including leading on the creation and delivery of the existing
‘SEARCH’ newsletter, new donor communications, stewardship events, and any other marketing materials
and collateral.
Produce regular results and reports/reviews of marketing activity and present findings and recommendations
for future campaigns.
Responsible for the line management and on-going personal development of the Marketing Support Officer.
Manage key supplier relationships such as creative agencies, printers and production suppliers by acting as
the main day to day contact

The Successful Applicant

Proven experience and track record of managing successful direct marketing and fundraising
campaigns ideally within the not-for-profit sector.

Experience of delivering a wide variety of both offline and online marketing campaigns. Experience of writing copy for direct marketing appeals and for the web as well as commissioning online and offline creative work.

A strong understanding of “brand” and a proven track record of working within brands to
deliver high quality creative work.

What’s on Offer

6 months initial contract -opportunity to go permanent

£45000 minimum salary

Michael Page is part of the PageGroup. Michael Page is a trading name of Michael Page International Recruitment Limited. Registered in England No. Registered Office: 200 Dashwood Lang Road, Bourne Business Park, Addlestone, Surrey, KT15 2NX