Visual Identity Director
Up to £850 per day via Umbrella
9 month contract
Remote based with travel to Brentford (1 – 2 times per week)
Purpose of the role:
The VI Director in GSK leads the development and delivery of a compelling, distinctive and consistent visual identity to protect the brand experience and support corporate reputation goals.
Overview of role:
Support the Head of Creative Content and Visual Identity in developing a creative style and visual identity for the company
Lead the development of the VI and ensure its effective implementation across the company across internal and external channels
Champion design excellence across digital and offline channels, working with stakeholders, the in-house design team, and agencies to deliver a distinctive and consistent brand experience.
Apply learning from other industry experts to ensure the VI is best in class, modern and able to communicate the complexity and breadth of communications created by the business
Oversee the development and maintenance of brand guideline documents, assets and materials to support stakeholders in using and applying the visual identity
Ensure broad understanding and compliance with the visual identity, including answering questions and managing conversations with stakeholders across the company around VI compliance
Day-to-day decision-maker around where materials are and are not compliant with the GSK visual identity – escalating to the Head of Creative Content and Visual Identity only in certain instances
Oversee the development of materials about the company and its strategy, ensuring a consistent set of materials is available for us across the company
Lead engagement with Legal to ensure the right Trademark coverage is in place and identify and challenge breaches
Oversee Brand Hub management, ensuring it delivers for all stakeholders
Lead on agency VI guidance and quality control, with close links to Procurement to ensure compliance and measurement of agency performance with appropriate KPI’s.
Oversee the management of agencies and partners delivering visual identity materials and support
Work with VI Manager, Designer and Content Producers in the Creative Content and Visual Identity team to deliver the above
Experience and skills required:
10 years’ minimum experience and a proven track record in leading and managing a visual identity across a complex organisation, FTSE100 or equivalent
Experience in the creation of a visual identity, the brand management process, the strategic role of visual identity and the implementation of a visual identity across a complex organisation
Experience of working with designers and leading design projects end to end
Expert understanding of design and brand asset management
Experience in engaging with internal stakeholders around brand and visual identity compliance
Strong influencing skills with senior stakeholders (VP and above)
If you match these requirements, please apply and Elevate will send you an email. Please open, click and complete required tasks so your application will be visible to the hiring organisation directly. Elevate is a software partner and not a recruitment agency. Please contact employers directly through your Elevate profile with any queries related to your application.
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