Digital Analytics Coordinator Full Time

The Royal College of Radiologists

Are you curious about what digital data can tell us about how people find and engage with content?

We re looking for a Digital Analytics Coordinator to join the Communications Directorate at the Royal College of Radiologists. In this role, you ll analyse performance across our website, email and social channels, using tools such as GA4, Google Tag Manager, Search Console, Sprout Social and Dotdigital to turn complex data into clear insight that helps shape how we plan content, campaigns and digital improvements across the College.

Working closely with colleagues across the Content and Brand teams, you ll play a key role in helping us understand what s working, where we can improve, and how we can enhance the digital experience we provide for our members.

This role would suit someone who enjoys digging into digital performance data, spotting patterns and translating analytics into practical recommendations. If that sounds like you, we d love to hear from you.

What you ll do

• Gather, analyse and present performance data across the College s digital channels, including website, email and social media.
• Maintain analytics dashboards across platforms such as GA4, Google Tag Manager, Search Console, Sprout Social and Dotdigital, providing clear and regular insight into performance.
• Produce reports highlighting trends, high-performing content and opportunities to improve engagement.
• Identify patterns and trends in digital performance data and translate them into practical recommendations that improve content, campaigns and user journeys.
• Monitor website traffic, search performance and user journeys, identifying opportunities to improve SEO and emerging generative search optimisation (GEO) and discoverability.
• Work with colleagues to ensure content is well structured, tagged and optimised for search and accessibility.
• Manage email segmentation and testing activity to improve targeting and audience engagement.
• Translate complex analytics into clear, actionable recommendations for colleagues across the organisation.

What you ll need

• Experience analysing and interpreting digital performance data from platforms such as GA4, Search Console, Sprout Social, Dotdigital or similar tools to shape content and marketing decisions.
• Strong understanding of SEO and GEO, website performance and digital engagement metrics.
• Experience creating dashboards, automated reports and data visualisations.
• The ability to translate complex data into clear and practical recommendations for non-specialist colleagues.
• Excellent attention to detail and a strong commitment to data quality and accuracy.
• Strong organisational skills and the ability to manage multiple reporting cycles and priorities.
• A collaborative approach and confidence working with colleagues across teams.

Experience in a membership organisation, charity or not-for-profit environment would be beneficial but is not essential.

Why join us

• Make a difference to the lives of Doctors and the specialities they work in every day!
• Hybrid working (60% working week can be done remotely)
• Modern working environment
• Equipment provided to work from home
• Generous annual leave allowance
• Excellent pension scheme
• Interest free season ticket loan and cycle to work scheme
• Employee Assistance Programme

The RCR is a membership organisation and charity that works with our Fellows and members to improve the standard of medical practice across the fields of clinical radiology and clinical oncology.

You ll join a friendly and ambitious organisation with a clear sense of purpose and a team that s proud to support doctors working at the heart of cancer and imaging services.