Digital Marketing Manager Full Time

Bolton, Lancashire
We Are Aspire

Would you like to join a business which is entering an exciting new phase of digital transformation, embedding data, technology, and AI at the heart of its marketing to deliver exceptional patient experiences and measurable growth across its trusted healthcare brands?

As the Digital Marketing Manager, you’ll take ownership of the company’s digital evolution, shaping, executing, and optimising a forward-thinking marketing strategy across multiple healthcare brands. You will lead the embedding of AI and automation into everyday marketing!

Key Responsibilities:

• Develop and deliver a multi-year digital strategy and annual plans aligned to growth ambitions.
• Lead execution across SEO, PPC, Paid Social, Organic, Web, CRM, and content.
• Champion AI and automation to scale content, enhance targeting, and accelerate optimisation and automation.
• Build advanced data and insight dashboards to integrate SEO, PPC, CRM, and contact centre data.
• Collaborate with marketing, commercial, operations, and clinical teams to embed digital across every touchpoint.
• Management of 3 direct reports, marketing automation, Martech and marketing insight specialists.

The Candidate:

• Extensive experience across digital channels, SEO, PPC, social, web, email, and content
• Strong understanding of AI in marketing, automation, predictive analytics, and content scaling.
• Confidence in data analytics, dashboard design, and performance optimisation.
• Budget management expertise with clear ROI accountability.
• Strong influencing skills across senior and cross-functional stakeholders.
• Experience managing agencies and digital partners.
• Ideally, experience in healthcare or other regulated sectors.

We Are Aspire Ltd are a Disability Confident Commited employer