Marketing Manager Full Time

HAY FESTIVAL

Marketing Manager – Maternity Cover

We’re looking for a experienced, creative and versatile Marketing Manager with significant experience in developing and executing successful marketing campaigns. They should be proficient with day-to-day marketing activities and data analytics and be able to turn creative ideas into effective advertising projects.

Hay Festival Foundation Ltd. (HFF) is a nationally and internationally recognised charity. Based in the booktown of Hay-on-Wye, Wales, we bring together diverse voices to listen, talk, debate and create, tackling some of the biggest political, social and environmental challenges of our time.

Hay Festival runs events and projects all over the world, from the historic town of Cartagena in Colombia to the heart of cities in Peru, Mexico, Spain and the USA. The charity reaches a global audience of millions each year and continues to grow and innovate, earning multiple awards over the years, including Festival of Sanctuary status from refugee charity City of Sanctuary UK and, in 2020, Spain’s Princess of Asturias Award in Communication and Humanities.

This is maternity cover for 12 months – the role is expected to start January 2026

How to Apply

Click on the ‘Apply now’ button below. Please upload your CV and a cover letter explaining how your experience fits the role. The closing date for applications is Friday 14th November.

If you would like an informal discussion about the role please contact by an email.

Summary

The Marketing Manager is responsible for establishing campaigns to promote HFF and to encourage sales through multiple mediums. Driving real impact for the charity in commercial sales; building loyalty, and engaging in innovative ways working with advertisers, freelancers, and a wide range of partners and stakeholders. Developing creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, print and digital.

Main Duties:

• Communications and Marketing Strategy: To plan and deliver the marketing and advertising elements of this strategy to deliver ROI and impact; realisable and realistic.
• Plan, create and manage multi-channel marketing and advertising campaigns, ensuring they are fully integrated across all platforms, including website, print, mail, press, advertising, digital and social media.
• Devising unique approaches for each campaign depending on budget and priorities
• Ensure all campaigns are executed in a timely manner and to budget, measuring success against agreed targets and objectives.
• Present ideas and final deliverables to internal and external teams, and communicate with the Executive Team about marketing programs, strategies, and budgets

Audience Insights and Audience Development:

• Develop plan for audience insights and audience development strategies to improve planning, analyse trends and behaviours
• Track engagement and report on the success of campaigns using tools such as Google Analytics and Brevo, feeding back insights.
• Build target audience engagement across our feeds, growing our position as the world’s most impactful literature and arts festival; increase footfall (new and existing audiences)
• Track audience behaviours through CRM and e-marketing

Digital:

• Ensure day-to-day digital marketing and advertising strategy for Festivals, projects, products and campaigns, are integrated with wider activities, working closely with the team ensuring ROI and reach

Print:

• Manage print production and distribution, including Festival print programmes to raise awareness, boost sales, managing ROI

Brand and Design:

• Manage HFF brand application in all elements of role; ensuring brand templates, design and key messages are adhered to (inc merch design)
• Work with the production team to oversee design and commission site signage and branding requirements
• Support the development team in developing fundraising presentations and bids, developing collateral for membership schemes.

Partnerships:

• Liaise with key Festival partners and speakers around our strategies, identifying additional opportunities for mutual promotion and support
• Support the Communications Director in key partnership development and seek new marketing and partnership opportunities to promote the Hay Festival via third party stakeholders.
• Creating and maintaining professional relationships with artists, audiences, sponsors and partners and ensuring that enquiries are dealt with promptly, accurately and willingly.

Reporting:

• Provide regular reports and analysis to share with teams, and to inform board reports and funding bodies

Other responsibilities:

• Responding to general enquiries by email or telephone.
• Organising own work schedule and being responsible for own time management
• Creating and maintaining professional relationships with other members of staff
• To promote and comply with current legislation and Hay’s policies on Equality, Diversity and Health & Safety both in the delivery of services and the treatment of others
• To take positive action to promote Equal opportunities in all aspects of work
• Observing organisational practices and defined policies, including equal opportunities, administrative procedures, internal communications, staff training and development.
• Undertake other duties as requested.
• Represent the organisation at meetings and events

Person Specification

We’re looking for a experienced, creative and versatile Marketing Manager with significant experience in developing and executing successful marketing campaigns. They should be proficient with day-to-day marketing activities and data analytics and be able to turn creative ideas into effective advertising projects.

Essential:

• Significant experience in a marketing role, devising and developing successful marketing strategies and advertising campaigns.
• Deep understanding of marketing principles and techniques and the measurement of their impact and ROI
• Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate.
• Experience of CRM, e-marketing, ticketing, sales and box office related activities
• Ability to provide regular reports and analysis to share with the Executive Team
• Excellent copywriting and proofing skills- able to write accurate, creative copy with an eye for strong imagery and design aesthetic
• Excellent communication, presentation and negotiation skills.
• Experience of design, artwork and the print production process.
• Knowledge of budget setting and daily financial management
• An understanding of GDPR management and implementation
• A willingness to research the latest industry thinking on digital and social media marketing, advertising and comms techniques and apply where appropriate
• Passion for arts and literature.

Desirable:

• Experience of marketing in an arts organisation
• Willingness to research the latest industry thinking on digital and social media marketing, advertising and comms techniques and apply where appropriate
• Welsh speaker