Senior Shopper Insights Analyst Full Time

Uxbridge, Middlesex
Gofractional

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How you will contribute

You will:

• Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
• Generate behavior changing insight and identify effective levers of engagement
• Continuously optimize business through data, tracking, learning
• Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning
• Strong knowledge and usage of market segmentation models
• Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
• Able to partner well with marketing, sales and external agencies

Location

This role is based in our Uxbridge office, a location that offers convenience and ease of access. You’ll benefit of a free parking available on-site, and for those using public transportation, our complimentary shuttle service runs regularly between the office and Uxbridge station.

Hybrid Work Model

Enjoy the flexibility of our hybrid work approach, balancing work from home and in-office collaboration.